Adobe and Rarible Partner to Enhance NFT Content Attribution

Adobe and Rarible Partner to Enhance NFT Content Attribution


Adobe – a multinational computer software company – recently partnered with NFT marketplace “Rarible” to support digital provenance. They are kickstarting Adobe’s beta of its new “Content Credentials” feature, which helps to verify and protect digital content metadata.

Verifying NFT Ownership

Rarible announced the new feature in a blog post on its site earlier this week. Creators may now easily verify ownership of digital content created on multiple Adobe platforms. These include Photoshop, Stock, and Behance.

When using the photoshop desktop app for NFT creation, creators can now link their social media profile and wallet address to their work. This increases certainty among consumers that a piece of content is the purported creator’s legitimate work.

Rarible and other NFT marketplaces have partnered with Adobe to help display these “content credentials.” Their help will ensure that the feature is widely available across the NFT world and let collectors verify that non-fungible tokens are being minted and created by the same wallet.

When adding an address to minted work on Rarible, it’ll be displayed with publicly visible content credentials metadata upon listing. Hence, attribution of ownership appears far easier for shoppers.

“We fully support Adobe’s mission to make the digital world a more open, safer place for creators and consumers alike,” said Rarible. “We are looking forward to working together as part of the CAI to fight misinformation with attribution and verifiable truth of content.”

Adobe’s “Content Credentials” project is part of the Content Authenticity Initiative (CAI) that it co-founded in 2019. The project intends to combat visual misinformation online.

NFTs and Digital Scarcity

Ensuring the authenticity of original digital creations is at the core of what makes NFTs and blockchain technology so special. As such, mainstream athletes, celebrities, and investors are seeing tremendous opportunity in the space for selling “authentic” collectibles.

Yesterday, Jordan Belfort – aka “The Wolf of Wall Street” – publicly declared his love of NFTs, and quoted himself saying he’s “not f***ing leaving it.”

Most recently, Shiba Inu NFTs have taken the stage as the corresponding cryptocurrency sees record price and popularity. Early buyers are already seeing over 300% profits on their collectibles.

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