LA Lakers’ Home Arena Renamed After in $700M Deal

LA Lakers' Home Arena Renamed After in $700M Deal


Key Takeaways has acquired naming rights to the Staples Center in a $700 million deal. It will now be called the Arena.
The deal also sees LA Lakers and the LA Kings become official partners of the cryptocurrency exchange.
The naming rights deal is one of the biggest in sports history.

Share this article has paid $700 million to secure a 20-year naming rights agreement for LA’s iconic Staples Center, renaming it to the Arena. Renames Staples Center has signed one of the biggest naming deals in sports history.

The exchange announced that it had secured the naming rights for Los Angeles’ iconic Staples Center Tuesday. The venue will now be called the Arena. 

The 20-year naming rights deal with sports and live entertainment company AEG is not limited to the venue’s name. will also become an official cryptocurrency platform partner of the NBA’s LA Lakers and the NHL’s LA Kings, the two teams that currently occupy the venue. 

AEG and will officially unveil the center’s new logo and arena signage on Christmas Day when the LA Lakers take on the Brooklyn Nets at the newly named arena. 

Although the $700 million deal includes more than just the Staples Center naming rights, it is also significant in that it is the biggest naming rights deal in sports history. Until now, the highest amount paid for the naming rights of a sports stadium sat at $635.5 million, when the Bank of Nova Scotia renamed Toronto’s Air Canada Centre to the Scotiabank Arena in 2017. co-founder and CEO Kris Marszalek commented on the historic deal, saying:

“We’re very excited about partnering with AEG and investing long term in this city, starting with Arena in the heart of downtown, and using our platform in new and creative ways so that cryptocurrency can power the future of world-class sports, entertainment, and technology for fans in LA and around the world.” has been on a marketing push in the sports world this year, teaming up with the likes of the UFC and Formula One. However, it is not the only crypto exchange to venture into sports naming rights deals. Earlier this year, FTX signed several high-profile sports partnerships. In March, the firm paid $135 million for naming rights to the Miami Heat’s home stadium, renaming it to the FTX Arena. In August, it also purchased naming rights to the football field at the California Memorial Stadium for $17.5 million. 

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